Sandhi (san-dee) is a Sanskrit word that means:

Even though social media marketing is not new, many are still struggling to use it effectively to support their business and professional goals. I believe you need to SLOW DOWN and GET STRATEGIC with your approach, so you’re not wasting valuable time. I want to reduce stress and anxiety by helping you gain clarity, so you can spend time on the right platforms and activities, and feel more confident about how to build relationships with the right people to support your business goals. Let’s make social media marketing less painful, and more fun! I enjoy serving others with my knowledge and experience, and I want to help you do the same for your audience.

I value “quality over quantity”, “less is more”, and “being present and supporting others”. I believe that time and attention is a precious gift. If you’re asking for someone’s attention on social media (with your video, article, or social media post), you should be thoughtful about it. If you’re looking to ‘growth hack’ by automating your social media, or you don’t want to talk to people, or be involved in your social media marketing, then I’m not the right social media marketing trainer for you.

I understand that most business owners don’t want to do their own social media (though you may have to do it yourself until you have the budget to hire help). I want to educate and inform you, so you understand how much time and energy is required to do it well, and how to be intentional and effective with the time you spend.

I can help you create a plan and guide you on how to spend your time on the right activities to help you get results for your business in the long term.

About Juhli Selby

Founder of Sandhi Social Marketing Training

Humble Beginnings

I was raised by a single Mom in Victoria, BC, Canada. We didn’t have resources, but she was always there for me and my sister. She told me every day how amazing and talented I was – and I believed her! I was a natural leader and connector in my youth – taking on roles such as the Editor of my high school yearbook, President of the student council, and organizing charity events. After graduating from high school I told my Mom I wanted to take a year off. I dreamed of travelling and wanted to explore the world. She insisted I continue my education instead. I studied business in my hometown at the University of Victoria (UVic). During this time I found ways to take breaks and travel. I worked as a server in restaurants and hotels to save money.

Living the Dream in Mexico

At 21, I had the opportunity to do ‘work experience’ as a part of my Bachelor of Commerce program at my university (UVic). I told my career counsellor that I wanted to go south, where there was sunshine and palm trees – and thankfully he encouraged me. I had some friends who were living in Cabo San Lucas, Mexico at the time, so I applied for tourism internships there. I worked at a hotel in Cabo San Lucas as the ‘Activities Director’ – offering a tourist orientation for guests, teaching a cooking class, doing a cocktail class serving drinks at the poolside bar, and teaching aqua fitness. Ask me about the time I met a famous fitness icon… I had a blast during my time there, and my friends and I met many people from San Diego, CA. I returned to university in Victoria to finish my business degree.

Selling the invisible swimming pool cover in California

Because I had success selling the commercial version of the invisible pool cover, I was recruited to sell the consumer version of the product – the ‘liquid solar blanket’ fish. I spent several years traveling as a business development rep for a small Canadian company, calling on swimming pool retail stores to build grassroots demand for this new product in the US – including California, Arizona, & Nevada. I was a road warrior, driving from town to town, staying at Motel 6. As a young person I loved every minute of it. On weekends I explored tourist sites like Yosemite National Park, the Santa Cruz Beach Boardwalk, the Las Vegas strip, and one of my favorites places in Arizona – the Out of Africa Wildlife Park near Scottsdale.

My corporate sales gig

What I learned travelling the world

My best girlfriend and I bought ‘around the world’ plane tickets. We travelled to 11 countries, 30 cities total in 100 days. It was a marvelous adventure! Here’s what I learned: People are different, and yet we’re the same. I recorded video of my family and my dogs on my video camera before I left town – this was before smart phones! Even when I couldn’t speak the same language during my travels, I showed people video of my family and it made them smile!

We may live differently, look different, and worship differently, but we all love our families, and we all want to live in peace, with a safe place to live and enough food to eat. We want to be treated with kindness and respect, and we want to feel that we’re connected to a community where we belong and feel accepted just as we are. We’re all human, and we’re all connected on this planet. During my travels I did have some negative experiences, but was surprised over and over again that so many people would treat strangers with kindness. I’m grateful to have had the opportunity to travel and explore. It made me truly appreciate home.

I love this Maya Angelou quote: “Perhaps travel cannot prevent bigotry, but by demonstrating that all peoples cry, laugh, eat, worry, and die, it can introduce the idea that if we try and understand each other, we may even become friends.”

Carving your path and pursuing your dreams

In 2009 I became aware of social media, and started studying how it could be used for marketing. During my time in the pool business, I helped small businesses with marketing, and I could see the potential social media could have for helping small businesses connect with their audience. After not feeling appreciated in my corporate sales job, I wanted to create security for myself rather than relying on others to provide it for me. In 2010 I started my own marketing training business called ‘Juhli Selby Social Media’. Since then I have trained hundreds of small business owners on how to effectively use social media marketing to promote their business in a non-spammy way.

For my own business promotion, I combined face-to-face networking with social media networking to successfully build relationships to sell my services, and to build my reputation and my community in Victoria, BC. In 2020, I decided to create a new brand called ‘Sandhi Social Marketing Training’. I shifted from teaching in person, to teaching online, and have expanded my community to the US and throughout Canada.

Would you like to connect with a caring and patient teacher to learn how to manage your own social media? Please get in touch!

The meaning of ‘Sandhi’

India is one of my favorite countries to visit. It’s a fascinating place that stays with you. I have had the good fortune visiting India several times, and on one trip I met a Brahmin priest in the holy city of Varanasi who recommended that I wear an ‘Om’ symbol necklace for good health, long life and financial success. It has always been a word that I loved – chanting the Sanskrit word Om (‘aum’) in meditation is described as the sound of the universe that connects us all to one another, and connects us to our higher power. It’s the symbol of creation and connection to all living beings, nature and the universe. When I was deciding on a new name for my business I looked for a Sanskrit word…

Sandhi (san-dee) is a Sanskrit word meaning joining, connection, friendship and collaboration. As expand my community online I want to shift the focus from me ‘Juhli Selby’, to being about facilitating connection and community for business owners who share my values – kindness, integrity, humility, equality, freedom, loyalty, gratitude and service to others.

I’m grateful to get to support other business owners. Entrepreneurship is not for the faint of heart. One of my favorite motivational speakers is Les Brown, who says, “You cannot be wimpy out there on the dream-seeking trail. Dare to break through barriers, to find your own path.” I believe it’s a privilege to support other business owners who are carving their own path and pursuing their dreams.