Sandhi (san-dee) is a Sanskrit word that means:
Joining, connection, friendship & collaboration. Social media channels allow us to connect locally & globally!

đ Hi I’m Juhli Selby ~Â I’m a natural connector and teacher.
I love to learn, I love to teach, and I love helping people connect! It motivates me and brings me great joy. I believe social media is here to stay (though platforms may change), and that strong digital communication skills are essential to professional success. Donât let a lack of technology skills hold you back from sharing your wisdom and experience with the world!
“The world needs your empathy and leadership now more than ever.”
âRohit Bhargava, Author & Trend Curator

Even though social media marketing is not new, many are still struggling to use it effectively to support their business and professional goals. I believe you need to SLOW DOWN and GET STRATEGIC with your approach, so youâre not wasting valuable time. I want to reduce stress and anxiety by helping you gain clarity, so you can spend time on the right platforms and activities, and feel more confident about how to build relationships with the right people to support your business goals. Let’s make social media marketing less painful, and more fun! I enjoy serving others with my knowledge and experience, and I want to help you do the same for your audience.
I value âquality over quantityâ, âless is moreâ, and âbeing present and supporting othersâ. I believe that time and attention is a precious gift. If youâre asking for someoneâs attention on social media (with your video, article, or social media post), you should be thoughtful about it. If youâre looking to âgrowth hackâ by automating your social media, or you donât want to talk to people, or be involved in your social media marketing, then I’m not the right social media marketing trainer for you.
I understand that most business owners donât want to do their own social media (though you may have to do it yourself until you have the budget to hire help). I want to educate and inform you, so you understand how much time and energy is required to do it well, and how to be intentional and effective with the time you spend.
I can help you create a plan and guide you on how to spend your time on the right activities to help you get results for your business in the long term.


“In the fast-paced world of digital marketing and social media I found myself feeling overwhelmed by all of the options and platforms I was inundated by as I set up my coaching business. I struggled with creating a coherent plan that would maximize my exposure in the places where I would be most likely to convert âwindow shoppersâ into ideal clients. I spent a lot of time âspinning my wheelsâ and praying for traction! Juhli took all of the guesswork out of social media and helped me create a plan that honored my brand and helped me hone in on the platforms where my ideal clients hang out! Juhli is a heart-centered expert who cares deeply about the success of her clients! She is genuine and meticulous and helped me create and implement a social media plan that will take my business to the next level! Her knowledge and experience, combined with her warmth and humour, create a superior customer experience!”
Toronto, ON


About Juhli Selby
Founder of Sandhi Social Marketing Training
Humble Beginnings
I was raised by a single Mom in Victoria, BC, Canada. We didnât have resources, but she was always there for me and my sister. She told me every day how amazing and talented I was – and I believed her! I was a natural leader and connector in my youth – taking on roles such as the Editor of my high school yearbook, President of the student council, and organizing charity events. After graduating from high school I told my Mom I wanted to take a year off. I dreamed of travelling and wanted to explore the world. She insisted I continue my education instead. I studied business in my hometown at the University of Victoria (UVic). During this time I found ways to take breaks and travel. I worked as a server in restaurants and hotels to save money.
Living the Dream in Mexico
At 21, I had the opportunity to do âwork experienceâ as a part of my Bachelor of Commerce program at my university (UVic). I told my career counsellor that I wanted to go south, where there was sunshine and palm trees – and thankfully he encouraged me. I had some friends who were living in Cabo San Lucas, Mexico at the time, so I applied for tourism internships there. I worked at a hotel in Cabo San Lucas as the âActivities Directorâ – offering a tourist orientation for guests, teaching a cooking class, doing a cocktail class serving drinks at the poolside bar, and teaching aqua fitness. Ask me about the time I met a famous fitness icon… I had a blast during my time there, and my friends and I met many people from San Diego, CA. I returned to university in Victoria to finish my business degree.

Selling the invisible swimming pool cover in California
Because I had success selling the commercial version of the invisible pool cover, I was recruited to sell the consumer version of the product – the âliquid solar blanketâ fish. I spent several years traveling as a business development rep for a small Canadian company, calling on swimming pool retail stores to build grassroots demand for this new product in the US – including California, Arizona, & Nevada. I was a road warrior, driving from town to town, staying at Motel 6. As a young person I loved every minute of it. On weekends I explored tourist sites like Yosemite National Park, the Santa Cruz Beach Boardwalk, the Las Vegas strip, and one of my favorites places in Arizona – the Out of Africa Wildlife Park near Scottsdale.
My corporate sales gig

What I learned travelling the world
My best girlfriend and I bought âaround the worldâ plane tickets. We travelled to 11 countries, 30 cities total in 100 days. It was a marvelous adventure! Hereâs what I learned: People are different, and yet weâre the same. I recorded video of my family and my dogs on my video camera before I left town – this was before smart phones! Even when I couldnât speak the same language during my travels, I showed people video of my family and it made them smile!
We may live differently, look different, and worship differently, but we all love our families, and we all want to live in peace, with a safe place to live and enough food to eat. We want to be treated with kindness and respect, and we want to feel that weâre connected to a community where we belong and feel accepted just as we are. Weâre all human, and weâre all connected on this planet. During my travels I did have some negative experiences, but was surprised over and over again that so many people would treat strangers with kindness. Iâm grateful to have had the opportunity to travel and explore. It made me truly appreciate home.
I love this Maya Angelou quote: “Perhaps travel cannot prevent bigotry, but by demonstrating that all peoples cry, laugh, eat, worry, and die, it can introduce the idea that if we try and understand each other, we may even become friends.”
Reinventing myself

Carving your path and pursuing your dreams
In 2009 I became aware of social media, and started studying how it could be used for marketing. During my time in the pool business, I helped small businesses with marketing, and I could see the potential social media could have for helping small businesses connect with their audience. After not feeling appreciated in my corporate sales job, I wanted to create security for myself rather than relying on others to provide it for me. In 2010 I started my own marketing training business called âJuhli Selby Social Mediaâ. Since then I have trained hundreds of small business owners on how to effectively use social media marketing to promote their business in a non-spammy way.
For my own business promotion, I combined face-to-face networking with social media networking to successfully build relationships to sell my services, and to build my reputation and my community in Victoria, BC. In 2020, I decided to create a new brand called âSandhi Social Marketing Trainingâ. I shifted from teaching in person, to teaching online, and have expanded my community to the US and throughout Canada.
Would you like to connect with a caring and patient teacher to learn how to manage your own social media? Please get in touch!


“Juhli, I’m glad we connected. Our training session was rich and full of valuable information. Beyond the information, you provided support not just through the links and connections but most importantly, I felt your care for my business and for me as a person. I left the session with great energy and positivity!”
VIctoria, BC


The meaning of âSandhiâ
India is one of my favorite countries to visit. Itâs a fascinating place that stays with you. I have had the good fortune visiting India several times, and on one trip I met a Brahmin priest in the holy city of Varanasi who recommended that I wear an âOmâ symbol necklace for good health, long life and financial success. It has always been a word that I loved – chanting the Sanskrit word Om (âaumâ) in meditation is described as the sound of the universe that connects us all to one another, and connects us to our higher power. Itâs the symbol of creation and connection to all living beings, nature and the universe. When I was deciding on a new name for my business I looked for a Sanskrit word…
Sandhi (san-dee) is a Sanskrit word meaning joining, connection, friendship and collaboration. As expand my community online I want to shift the focus from me âJuhli Selbyâ, to being about facilitating connection and community for business owners who share my values – kindness, integrity, humility, equality, freedom, loyalty, gratitude and service to others.
Iâm grateful to get to support other business owners. Entrepreneurship is not for the faint of heart. One of my favorite motivational speakers is Les Brown, who says, âYou cannot be wimpy out there on the dream-seeking trail. Dare to break through barriers, to find your own path.â I believe itâs a privilege to support other business owners who are carving their own path and pursuing their dreams.Â
