Do you struggle to keep up with social media marketing trends for your small business? Watch my FREE webinar ‘Top 5 Social Media Marketing Trends for 2024’
In this video presentation I share many of the important changes that are happening in the wonderful world of social media marketing to help keep you informed.
As a social media marketing trainer, I’m excited to share my top five social media marketing trends for small businesses in 2024. In this presentation, I focus on five major trends, starting with the rise of generative artificial intelligence (AI) tools and their implications for businesses, including topics like plagiarism concerns and potential ethical issues. I then dive into the trend of social media fatigue and how businesses can adapt by focusing on more private interactions and community building. Next, I discuss social video trends – including highlighting the continued dominance of short-form vertical videos, while also exploring the considering the continued importance of long-form videos. The fourth trend centers on the everyday content creator, where I talk about the growing ‘creator economy’ and the potential for monetization across various platforms. Finally, I examine the increasingly important trend of social search for discovery, emphasizing the shift in how people, particularly younger generations, find information. I wrap up with a discussion on the potential TikTok ban in the US, its implications for the US market, and the potential impact on Canada. For each trend, I offer actionable steps to help small businesses leverage these insights and adapt to the evolving social media landscape. Finally, I wrap up by highlighting consumer-focused trend reports from Instagram, TikTok, and Pinterest that small businesses can leverage to help shape their content strategy.
To recap here are my Top 5 Social Media Marketing Trends for 2024:
Trend #1 – AI Tools Built into EVERYTHING
Trend #2 – Social Media Fatigue
Trend #3 – Social Video Trends – Short-form video is still going strong, AND video platforms are also embracing all video lengths (short and longer) as well as vertical and horizontal video.
Trend #4 – Era of the Everyday Content Creator
Trend #5 – Social Search for Discovery
Please click the ‘play’ button below to watch the full video presentation.
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