Helping You Connect With Confidence

to Explore the Social Web

Social Media Marketing Advice & Training for

Professionals & Small Business Owners

who are based in Canada or the US

You’re new to social media marketing and tired of feeling lost.

You feel left behind, and feel like you’re missing out on this online world. Most people in the US and Canada have smartphones and use social media – our attention is there! You know social media needs to be part of your business marketing…

But you’re struggling with this. You don’t know where to start.

Social media marketing is overwhelming and time-consuming.

You don’t know where you should spend your time, or how to spend your time to be effective.

You don’t know which social platforms are best for your business, what to share, how often to share, or how to use social to actually connect with customers.

Social media seems like a GIANT WASTE OF TIME. And you don’t really want to do it yourself.

You don’t want to be online all the time.

You’re tired of trying to figure this out on your own.

You want to understand it so you can be as effective as possible with the time you spend. You want to get the word out about your business, and you want to attract the RIGHT type of clients. You want a map of what to do, with step by step instructions. You want to get organized and create a plan you can follow. You want to hire help so you don’t have to do it all yourself. You’re willing to dedicate some time and resources, but you want to feel confident that your efforts will help you get results in the long term.

It’s possible


To be efficient with the time you spend on social media marketing


To be proud of your social media channels


To navigate social platforms with ease


To connect with your ideal clients – locally and globally


To feel confident about how to communicate professionally and with purpose on social media


To get meaningful engagement and build relationships that lead to opportunity – including sales!


To build your own unique tribe online if you’re willing to put in the time & effort


To create a plan and set up a solid social media program – this is your ‘map of what to do’ with step by step instructions


To remain authentic, while delegating tasks and working collaboratively with your social media support person or team – they want to make you look good!

“As an entrepreneur I believed I had a responsibility to understand the world of social media. I had heard about Facebook, Instagram and LinkedIn but had never been on the platforms. While I can pick up on technology if someone is there to walk me through the learning curve step by step, trying to do this myself is too frustrating.

What I love about Juhli Selby is that her communication is clear – if there is anything her student does not pick up on she patiently goes over the material until it is clear, and she does so in a relaxed atmosphere. Juhli’s knowledge base is huge and what I learned in a relatively short time has allowed me to navigate Facebook, Instagram and LinkedIn with confidence.

Thanks Juhli for your patience, your professionalism and your humor. It made the learning so much easier! I would recommend your services to anyone who needs help navigating the world of social media!”

– Krys P.

Vancouver, BC

Are you tired of trying to figure this out on your own?

Join the Sandhi Social Community to get access to my free social media planning resources including: 🎧 ‘The Top 10 Social Media Marketing Mistakes’ audio 🎧

Hello there!

I’m Juhli Selby, Founder of Sandhi Social Marketing Training.

“Sandhi” (san-dee) means joining, connection, friendship and collaboration.

The social web gives us an amazing opportunity to serve others with our knowledge, wisdom and life experience.

The online world needs more wisdom, positivity, kindness, love, inspiration and hope. The online world needs YOU! You can build your business, help people and make the world a better place.

Social Media Channels = The opportunity to serve others and build relationships that will lead to sales for your business.

My background is in sales and business development – which is the approach I take with social media marketing. Your social media activity should be intentional, and should support your business and professional goals. It takes time and effort to build good relationships. As the leader of your business, you can’t delegate this to someone else – you need to understand online marketing and how it’s evolving. You need to be clear on who you want to build relationships with online. Your time and resources are not unlimited, so you need to make decisions about the strategic approach for your social media.

You need a social media plan for your business BEFORE you can delegate the work. It doesn’t need to be a fancy plan – but it does require some thought, research and preparation. And even when you delegate to a social media assistant, you need to give them direction, and understand how to work collaboratively with them to help them to best represent you online.


I’m an award-winning technology & social media marketing instructor, who has helped hundreds of business owners to better understand the social web. I have taught social media marketing to business owners since 2010 through my own full-time business (originally called Juhli Selby Social Media), and from 2013 – 2020 at my local community college – Camosun College in Victoria, BC, Canada. Now I’m offering social media marketing courses online, and private 1:1 training sessions via Zoom video calling & screen sharing. I’m passionate about helping you connect! I share my positive energy, creative marketing ideas, and genuine enthusiasm with my clients.

Julia testimonial for Sandhi Social Marketing Training in Victoria BC

“Thank you so much Juhli for helping me navigate my way through the world of social media with more confidence. I now have a much better understanding of how things work and what works for me. You have helped me make my experience with social media a lot more fun and rewarding.

I highly recommend your services to any business woman who wants to use social media with ease and confidence.”

– Julia J.

Victoria, BC

Want to learn how to explore the social web with confidence?

Join the Sandhi Social Community to get access to my free social media planning resources including: 🎧 ‘The Top 10 Social Media Marketing Mistakes’ audio 🎧