Business Networking on LinkedIn 2023 – Online Course for Small Business Owners based in Canada & the US

Juhli Selby best social media marketing instructor based in Victoria BC Canada

The next ‘Business Networking on LinkedIn’ course for professionals & small business owners will take place in Fall of 2023. This training can also be taught in private 1:1 sessions, or as a private group course. Please CLICK HERE to contact Juhli for more info.


This is a live, interactive, small group, online course about how to effectively use a LinkedIn profile, for professionals and small business owners who are based in Canada or the US.

4-week course – Tuesday afternoons 3pm-5pm Pacific time ~ DATES TO BE DETERMINED – via Zoom Video Conference

Your Instructor: Juhli Selby / Course Cost: $500 CAD + 5% GST (no tax for US clients)

‘Business Networking on LinkedIn’ Course Description

LinkedIn is the world’s largest professional network online. There are 930 million+ global members – more than 21+ million in Canada, and 202+ million in the US. It’s so much more than just an online resume for job search. It’s a living, breathing, local & global networking tool that allows you to build your credibility, increase your visibility, and connect with opportunity!

Why should you invest the time to build a professional network?!? No one is successful alone. We all need help to accomplish our goals. Whether you’re focused on promoting your personal brand or your business, you can build a community of connections who can help you on your journey. And you can give back to your community by sharing your expertise, experience, and connections.

On LinkedIn you can; stay in touch and top of mind with past & present contacts, find clients or referral partners, meet new people in your industry or who share your professional interests, connect with mentorship, education or volunteer opportunities, and so much more. Learn how to set your LinkedIn profile up for success, and how to find and connect with relevant people to build a quality network.

We’ll cover mistakes to avoid, what & how often to share, effective use of private messages, how to promote your business in a non-spammy way, tips for time management, privacy settings & more! Learn how to take a strategic approach that will support your business and professional goals. If you want to learn how to use your LinkedIn profile effectively, or you’re new to LinkedIn and want to explore the benefits, this course is for you.


Who is this course for?

This LinkedIn course was designed for professionals & small business owners based in Canada & the US. This course is geared to service or knowledge professionals; past clients have included coaches, consultants, health & wellness professionals, authors, artists, realtors, fashion stylists, interior designers, retail store owners, marketing professionals (including social media managers & virtual assistants) & non-profit. 


If you’re ready to purchase a course, or you have questions about taking a course, please click the button below to book a short call with Juhli Selby:

Business Networking on LinkedIn 4 week course with social media instructor Juhli Selby

‘Business Networking on LinkedIn ‘ Course Objectives:

By the end of this course you’ll be able to…

➤ Use LinkedIn to support your business goals – and be able to communicate this to your admin person or social media assistant if you want to delegate

➤ Develop a respectable LinkedIn profile that will help you grow your network, build credibility, create awareness of your business, products & services, and help connect you with opportunity 

Adjust your privacy settings on LinkedIn – including having some control of who you engage with on the platform

➤ Navigate the LinkedIn platform with confidence 

Find & connect with the right people to build your network on LinkedIn

➤ Find & network in LinkedIn groups and events using best practices

➤ Share updates, and write articles to help increase the visibility of your business, services & products 

➤ Evaluate the success of your LinkedIn marketing efforts over time

Course Cost – $500 CAD + 5% GST (no tax for US clients) – 4-week course

This LinkedIn course includes the following:
  • 4 x 2-hour sessions – live every week for 4 weeks
  • Call recordings of all sessions – access to the recordings for 3 months – more time available on request
  • Copy of the presentation slides from each session (4 x pdf documents)
  • 1 x Resources handout (pdf document) + Additional resources will be provided by email after each session (based on questions asked)
  • 4 x 1-hour informal Question & Answer sessions (optional) – live every Friday for 4 weeks – questions will be answered on a first come, first served basis
  • Private LinkedIn chat to ask questions anytime during the course – questions will be answered within 24 hours
  • Discount on private training sessions if purchased with a course – up to 2 sessions may be purchased at a discounted rate. Private training sessions must be used within 3 months of taking the course, or a refund will be provided.
  • 30-day (from the start of the course), 100% satisfaction guarantee – If you don’t find the course valuable I will give you a full refund. I will ask for your feedback, so I can make course improvements.

 The time commitment for this course is between 16 – 20 hours total over one month – 8 hours in class (2 hours/week), PLUS 8 hours+ outside of the course time (2 hours+ per week for homework). If you choose to attend the weekly 1-hour Question & Answer sessions (which are optional) – this would be up to 20 hours total over one month. For the Q&A session you can drop in and get your question answered and then leave – you do not have to attend for the whole hour. You will get the most out of this course if you’re able to fully participate. It’s ideal if you can attend all four training sessions live.


If you have questions, or you’re ready to purchase this course, please click the button below to book a short call with Juhli Selby:



Business Networking on LinkedIn – Course Outline:

Session #1 – We’ll cover:

✔ What is LinkedIn, who uses it (demographics) & why (business purpose)?

✔ How to use LinkedIn as a tool to support your business & professional goals

✔ Profiles vs. Groups vs. Pages – Pros & cons

✔ How to set up your LinkedIn profile for success & why this is important – including how to edit your profile & NEW features of profiles

✔ Special LinkedIn profile features that are only available on the LinkedIn mobile app

✔ LinkedIn Professional Community Policies – avoid getting your account disabled or shut down

✔ Tour of LinkedIn – How to explore the platform on desktop & the mobile app


Session #2 – We’ll cover:

✔ How to build your network on LinkedIn – Who should you connect with?

✔ How to engage with people to build relationships – best practices & mistakes to avoid

✔ Best practices for sending private messages on LinkedIn

✔ How to build credibility on LinkedIn – including how to build Recommendations (testimonials) on your profile

✔ Privacy settings – understanding and taking control of what others can see, or how they can engage with you

✔ Tips for time management


Session #3 – We’ll cover:

✔ How to increase your visibility on LinkedIn

✔ Understanding LinkedIn’s Home Feed algorithm so you can use it to your advantage

✔ What to share on LinkedIn!?! How often to share?

✔ How to share an update (post) on LinkedIn & how to schedule your posts for the future

✔ The variety of post types you can share on desktop, and how to optimize your posts

✔ Special content creation features that are only available on the LinkedIn mobile app

✔ How to write an article on LinkedIn (blogging or publishing on your LinkedIn profile)

✔ Where to see your statistics for your LinkedIn posts or articles i.e. How is your content performing?

✔ NEW: LinkedIn Newsletters – How to subscribe/unsubscribe to the newsletters of others, or start your own!


Session #4 – We’ll cover:

 ✔ Feedback on your LinkedIn profiles

✔ How to find & join relevant LinkedIn groups, and best practices for networking in groups

✔ LinkedIn Events & Live Video/Audio – How to network with others in an existing event, or how to create your own events to serve your audience and increase your visibility

✔ New features coming soon to LinkedIn

✔ Weekly Maintenance Checklist – What you need to do to keep growing your network & building relationships on LinkedIn


If you have questions, or you’re ready to purchase this course, please click the button below to book a short call with Juhli Selby:


Technical requirements to take this course:

✔ Calls will be held using Zoom video conference calling – you’ll need a computer with a microphone & a web camera – You will need to install the free Zoom app on your computer – you can download it here:

✔ Good internet access – standard high speed wi-fi

✔ You must have a LinkedIn profile set up, and have the LinkedIn app installed on your smartphone before the course begins. Please click here for directions from LinkedIn on how to set up a new account. You will find the official LinkedIn app in the Apple app store for iPhone, or the Google Play store for Android. If you would like help with this, please get in touch to book a private session before the course begins. You can buy up to two sessions at a discounted rate with the purchase of a course.

Would you prefer to have private one-on-one training? The ‘Business Networking on LinkedIn’ course can be taught with private training sessions, or privately to groups or organizations. Please click the button below if you would like to book a call to discuss private training.

Social media marketing courses and workshops for small business with Juhli Selby based in Victoria, BC