Understanding Your Facebook Page – Online Course for Small Business Owners based in Canada & the US

The next ‘Understanding Your Facebook Page’ course for professionals & small business owners will be offered in 2024. This training can also be taught in private 1:1 sessions, or as a private group course. Please CLICK HERE to contact Juhli for more info.

This is a live, small group, online course about how to effectively manage your Facebook Page designed for professionals and small business owners who are based in Canada or the US.

4-week course – Tuesday afternoons 3pm-5pm Pacific time ~ 2024 DATES TO BE DETERMINED – via Zoom Video Conference

Your Instructor: Juhli Selby / Course Cost: $500 CAD + 5% GST (no tax for US clients)

‘Understanding Your Facebook Page’ Course Description

“Do I still need a Facebook page!?!” Though some may suggest that Facebook is dead, this is not true. Facebook recently reached the milestone of 2 billion daily active users, and their parent company Meta reaches more than 3.7 billion people monthly across its family of apps, including almost 3 billion monthly on Facebook (February 2023 earnings report).

Facebook continues to be one of the top social channels used for business because more than 70% of the online population in the US & Canada is there – especially the 40+ demographic. Your page is your professional presence for your brand or business on Facebook, where you can gather online reviews, and do targeted ads to reach your potential ideal audience. Facebook pages have a variety of useful features including the ability to share updates & information about your business, Facebook Groups (you can network in Groups or create your own group!), live video broadcasting, ‘Events’ – to promote your virtual or in-person events, Insights (statistics for your page), and more.

The challenge? Organic or free reach for Facebook page posts has been significantly reduced over the years. You build your audience on your page (or struggle to do this), and then few of your page followers actually see your content. Because of this, it’s challenging to get exposure and engagement for your business without paying for ads. To have success with your page, you need to understand how it works so you can use it effectively. This includes learning about newer features such as 24-hour (disappearing) Stories and Reels (short vertical videos), and understanding Facebook’s algorithms & different feeds, which determine who sees your content, so you can use this to your advantage.

Learn about changes for Facebook pages, how to set your page up for success, determine what & how often to share, how to increase your engagement and grow your following over time, and how to measure the success of your page. I will share some brief Facebook advertising tips, but this course does not cover how to do Facebook ads. I will provide resources for those who want to learn more about Facebook advertising.

If you manage a Facebook page and you know your audience is on Facebook, but you’re not growing your page, or making meaningful connections, this course is for you!

SPECIAL NOTE: There have been many changes from ‘classic’ Facebook pages, to the ‘new pages experience’, and also as Meta (Facebook) changed from its ‘Business Manager’ to its new ‘Meta Business Suite’ tool/dashboard. For this course I will personally work with each participant to make sure you have your page set up properly – including security settings.

Who is this course for?

This Facebook Pages course was designed for professionals & small business owners based in Canada & the US. This course is geared to service or knowledge professionals; past clients have included coaches, consultants, health & wellness professionals, authors, artists, realtors, fashion stylists, interior designers, retail store owners, marketing professionals (including social media managers & virtual assistants) & non-profit. 

If you’re ready to purchase a course, or you have questions about taking a course, please click the button below to book a short call with Juhli Selby:

‘Understanding Your Facebook Page’ Course Objectives:

By the end of this course you’ll be able to…

➤ Manage your Facebook page with confidence and use it as a tool to support your business goals – & be able to communicate your strategy to your admin person or social media assistant if you want to delegate

➤ Develop a respectable Facebook page that will help to build your credibility, and create awareness of your business, products & services

➤ Grow your page followers over time using a variety of tactics

➤ Experiment with your page posts to increase your organic (free) reach/exposure 

➤ Engage & build relationships with your audience

➤ Keep your personal Facebook account & Facebook page secure – avoid getting hacked or having your account shut down 

➤ Evaluate the success of your Facebook page over time

Course Cost – $500 CAD + 5% GST (no tax for US clients) – 4-week course

This course includes the following:

• 4 x 2-hour sessions – live every week for 4 weeks
• Call recordings of all sessions – access to the recordings online for 3 months – more time available on request
• Copy of the presentation slides from each session (4 x pdf documents)
• 2 x Step-by-step tutorial videos; ‘How to Create Facebook Stories’ AND ‘How to Create Facebook Reels’
• 1 x Resources handout (pdf document) + Additional resources will be provided by email after each session (based on questions asked)
• 4 x 1-hour informal Question & Answer sessions – live every Friday for 4 weeks – questions will be answered on a first come, first served basis
• Private Messenger group chat to ask questions anytime – questions will be answered within 24 hours (for one month during the course)
• Discount on private training sessions if purchased with a course – up to 2 sessions may be purchased at a discounted rate. Private training sessions must be used within 3 months of taking the course, or a refund will be provided.
• 30-day (from the start of the course), 100% satisfaction guarantee – If you don’t find the course valuable I will give you a full refund. I will ask for your feedback, so I can make course improvements.

The time commitment for this course is between 16 – 20 hours total over one month – 8 hours in class (2 hours/week), PLUS 8 hours+ outside of the course time (2 hours+ per week for homework). If you choose to attend the weekly 1-hour Question & Answer sessions (which are optional) – this would be up to 20 hours total over one month. For the Q&A session you can drop in and get your question answered and then leave – you do not have to attend for the whole hour. You will get the most out of this course if you’re able to fully participate. It’s ideal if you can attend all four training sessions live.

If you have questions, or you’re ready to purchase this course, please click the button below to book a short call with Juhli Selby:

Understanding Your Facebook Page – Course Outline:

Session #1 – We’ll cover:

✔ The big picture of Facebook marketing – changes & trends, and how this affects your strategy –  including 2 different ways to use your Facebook page

✔ A tour of Facebook’s ‘New Page Experience’ and its NEW features – announced in January 2021 – most Facebook pages have been updated to the new format now 

✔ Personal Facebook profiles vs. Facebook groups vs. Facebook pages – Pros & cons and features

✔ Should you start your own Facebook group for your page/business? – Pros & cons of building a community on Facebook

✔ Useful Facebook page features – Reviews/Recommendations, Messenger settings and features (private messages for your page), Live video broadcasting, Events, 24 hour disappearing Stories, Reels (Facebook’s TikTok copycat or short form, vertical videos) & more!

✔ Pros & cons of the Reviews/Recommendations feature – How to handle bad reviews, & how to get more reviews on your page to build credibility

✔ Your page settings – including how to view & manage your page followers, how to add a back up admin, & privacy and security settings to keep your account secure (avoid getting hacked or having your account shut down)

✔ How to set up your Facebook page for success & why this is important

Session #2 – We’ll cover:

✔ Understanding the changes to Facebook’s Home ‘Feed’ Algorithm (formerly called the ‘News Feed’), and the new feeds (yes there are several feeds now!) – and how to use this to your advantage

✔ The different types of posts you can create on a Facebook page and media sizes/requirements

✔ What should you share on your page? (what type of content or topics) And how often should you post?

✔ How to optimize your posts – to help your content stand out and get more engagement

✔ Tips for creating video content – including lighting, sound, background and camera confidence

✔ How to optimize your Facebook videos with relevant keywords & a visually appealing thumbnail (still) image

✔ Using Facebook Events to promote your virtual or in-person events 

✔ Live video ideas & best practices – including how to broadcast live from your smartphone

✔ Facebook’s Live Producer tool vs. 3rd party live streaming tools – How to broadcast live from your desktop computer

✔ Understanding statistics (Insights) for your page – Which post types or content gets the best reach & engagement?

Session #3 – We’ll cover:

✔ How to search for groups & best practices for networking in groups as your page 

✔ How to find relevant pages to follow, and best practices for engaging with other Facebook business pages – using your page’s own ‘Home Feed’

✔ Tour of Facebook Stories – how to view and engage with the Stories of others to build relationships

✔ How to get more exposure & engagement for your page using the 24 hour (disappearing) Stories feature

✔ How to create, decorate and share Stories – PLEASE NOTE: We will not have time in class to cover all of the creative features of Stories – you will get access to a step-by-step tutorial video that covers more features.

✔ How to use Facebook’s free ‘Meta Business Suite’ dashboard for posting content from desktop and scheduling posts for the future

✔ How to connect your Instagram business account to your page, so you can use the ‘Meta Business Suite’ dashboard to schedule content to share on both your Facebook page AND Instagram account!

✔ How to use the Business Suite mobile app to manage your page from your smartphone (formerly the ‘Facebook Pages Manager’ app)

Session #4 – We’ll cover:

 ✔ How to get discovered and increase engagement for your page using Facebook’s Reels feature for pages (short form, vertical videos or Facebook’s TikTok copycat ) 

✔ Tour of Facebook Reels

✔ What to share, and how often to post Reels

✔ How to use the creative tools built into Facebook Reels to make short video content – PLEASE NOTE: We will not have time in class to cover all of the creative features of Reels – you will get access to a step-by-step tutorial video that covers more features.

✔Facebook ads tips – including the ‘Boost post’ button vs. Facebook Ads Manager – PLEASE NOTE: This course does not cover how to do Facebook advertising, but you will get a list of resources in case you want to learn more.

✔ A summary of how to grow your page followers over time

✔Daily/Weekly Maintenance Checklist – Ongoing management of your page, including how to check your notifications to make sure you’re not missing any communication from your audience.

If you have questions, or you’re ready to purchase this course, please click the button below to book a short call with Juhli Selby:

Technical requirements to take this course:

✔ Calls will be held using Zoom video conference calling – you’ll need a computer with a microphone & a web camera – You will need to install the free Zoom app on your computer – you can download it here: https://zoom.us/download

✔ Good internet access – standard high speed wi-fi

✔ You must have a Facebook page set up, and be an admin on the page before the course begins. If you would like help with this, please get in touch to book a private session before the course begins. You can buy up to two sessions at a discounted rate with the purchase of a course.

✔ You must have the regular Facebook app installed on your smartphone or tablet – this is typically installed by default on most smart devices, but if you don’t already have it, you can find it in your app store (Apple App Store or Google Play Store) – please check to make sure your app is up to date.

Would you prefer to have private one-on-one training? The ‘Understanding Your Facebook Page’ course can be taught with private training sessions, or privately to groups or organizations. Please click the button below if you would like to book a call to discuss private training.